Know what to post, every day.

30 days of posts for Singapore agents, with or without a listing: what to post, which format, which playbook to use, and how long it takes.

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Who it's for

Agents who post in bursts, then disappear for weeks.

if this is you…

You post five times in one week, then nothing for a month.
Every morning starts with "what should I post today?"
You have no idea which posts are actually working.

Look inside

Real pages, before you buy.

Three pages from inside, with the details blurred. You can see how it works and what it covers; the full words come with your download. Tap a page to see it larger.

Sample page 2 of The 30-Day Content Calendar

Sample page 3 of The 30-Day Content Calendar

Sample page 4 of The 30-Day Content Calendar

What's inside

The 30 daysDay by day, week by week, with listing and no-listing swaps
Post recipesHow to make each of the 6 post types, and how long each takes
Track and reviewThe weekly tracker, what the numbers mean and the monthly review

How you'll use it

Learn the weekly rhythm (page 3): three feed posts and Stories, every week.
Batch on Sunday: plan and make the week's posts in one sitting (page 4).
Follow the 30 days in Section 1. Each day says what to post, the format and the tool.
No listing this week? Use the swap under each week. You'll never have an empty day.
Track and review at the end of each week and month (Section 3).

want all nine?

Kit upgrade credit

The Content Playbook Kit has every playbook for S$69. Buy this one first and your S$19 still counts: email us your receipt and we'll send a code for S$19 off the Kit.

See the Kit →

pairs with

The Hook Bank

100 opening lines for Reels, carousels and captions. Each one is a fill-in-the-gap template with a Singapore example, plus 20 universal formulas and 10 flip hooks.

See The Hook Bank →

Questions

Is this made for Singapore?

Only for Singapore. The examples use HDB flats, condos, landed homes, MRT lines and neighbourhoods, and every playbook includes the CEA details agents need on a post.

Do I need to be good at design or editing?

No. The playbooks give you fill-in templates and tap-by-tap steps. Everything works with free apps: your phone camera, Instagram, CapCut and the free version of Canva.

Will this get me more leads?

We can't promise leads or sales, and you should be wary of anyone who does. What a playbook does is get the marketing work done properly and consistently, which is the part you control.

Does it make my posts CEA-compliant?

It builds the checks into each step, such as your registration details and verified facts, so you remember them. It can't check your post for you, so you are still responsible for what you publish.

How do I get it?

Pay by card or PayNow through Stripe. The download page opens straight after payment, and Stripe emails your receipt. The PDF works on your phone, laptop or printed out.

Can I get a refund?

It's an instant download, so all sales are final. That's why every sales page shows you real pages from inside the playbook, so you can see how it's laid out and what it covers before you buy.