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Playbooks / The Reel Edit Playbook

The Reel Edit Playbook · 19 pages · PDF

From clips to a listing Reel.

Edit your listing clips into a 20-second Reel on your phone with the free CapCut app: 10 edit skills, 4 ready timelines (HDB, condo, landed and neighbourhood), and the rules for cuts, text and sound.

S$19 Buy and download

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Cover of The Reel Edit Playbook

Who it's for

Agents with listing clips on their phone and no idea where to start editing.

if this is you…

  • Your clips sit in your camera roll because editing takes all night.
  • Your Reels run too long and people swipe away by second three.
  • Text covers the good part of the shot, or gets cut off by Instagram.

Look inside

Real pages, before you buy.

Three pages from inside, with the details blurred. You can see how it works and what it covers; the full words come with your download. Tap a page to see it larger.

Sample page 2 of The Reel Edit Playbook Sample page 3 of The Reel Edit Playbook Sample page 4 of The Reel Edit Playbook

What's inside

  • The 10 edit skillsWhere to tap in CapCut, step by step
  • The 4 timelinesHDB, condo, landed and neighbourhood Reels, second by second
  • Cutting rulesHow long each clip runs and where to cut
  • Text on screenWhere text goes, how big, and the end card
  • SoundMusic, voiceover and captions
  • Export and postSettings, cover and caption

How you'll use it

  1. Before you edit: pick your best take of each clip (page 3) and get to know the CapCut screen (page 4).
  2. Learn the 10 skills once: Section 1 shows where to tap for each one.
  3. Pick a timeline: HDB, condo, landed or neighbourhood (Section 2). Follow it clip by clip.
  4. Check your edit: use the rules for cuts, text and sound (Sections 3–5).
  5. Export and post: Section 6, then tick off the edit checklist (page 18).

want all nine?

Kit upgrade credit

The Content Playbook Kit has every playbook for S$69. Buy this one first and your S$19 still counts: email us your receipt and we'll send a code for S$19 off the Kit.

See the Kit →

pairs with

The Listing Caption Kit

Instagram captions and portal descriptions for HDB, condo and landed listings: 6 caption formulas, 3 portal templates, the facts to check and the words to avoid.

See The Listing Caption Kit →

Questions

Is this made for Singapore?

Only for Singapore. The examples use HDB flats, condos, landed homes, MRT lines and neighbourhoods, and every playbook includes the CEA details agents need on a post.

Do I need to be good at design or editing?

No. The playbooks give you fill-in templates and tap-by-tap steps. Everything works with free apps: your phone camera, Instagram, CapCut and the free version of Canva.

Will this get me more leads?

We can't promise leads or sales, and you should be wary of anyone who does. What a playbook does is get the marketing work done properly and consistently, which is the part you control.

Does it make my posts CEA-compliant?

It builds the checks into each step, such as your registration details and verified facts, so you remember them. It can't check your post for you, so you are still responsible for what you publish.

How do I get it?

Pay by card or PayNow through Stripe. The download page opens straight after payment, and Stripe emails your receipt. The PDF works on your phone, laptop or printed out.

Can I get a refund?

It's an instant download, so all sales are final. That's why every sales page shows you real pages from inside the playbook, so you can see how it's laid out and what it covers before you buy.

From clips to a listing Reel.

The Reel Edit Playbook · 19 pages · instant download

Buy now · S$19

Not ready? Start with a free playbook →